Having worked for over 20 years in agencies which were above the line, below the line, through the line, integrated and digital, I’ve experienced every aspect of successful agency business development.
In that time, the mechanics have changed.
Whilst calls, creds and chemistry meetings still have a role to play, Linkedin, Twitter and other social media channels have changed the game. Having been bombarded with badly targeted, generic emails and aggressive sales calls, clients want to seek out agencies on their terms . The result ….. successful new business activity becomes ever more complex.
But with a strong proposition, a well researched and qualified prospect base, the right balance of inbound and outbound marketing, and a good dose of tenacity, the odds are stacked in your favour.
Put simply, I can help you profitably acquire new clients and customers and retain existing ones through raising the profile and awareness of the agency and making you visible to prospective clients at the point at which those clients are ready to buy your products or services.
- Competitor reviews
- Proposition development
- Communication strategy
- Prospect qualification
- Communications planning
- Lead generation
- List research
- Database set up and management
- Influencer identification
- Website, blog & content strategy
- Onpage & offpage SEO
- Thought leadership & PR
- Social media set up & management
- Mailing programmes
- Case studies
- Pitch management
- Pitch analysis
- Coaching internal teams